Innis Maggiore — America’s #1 Positioning Ad Agency — has partnered with Massillon Museum for many years, from rebranding and marketing exhibitions like Andy Warhol, Ansel Adams, and the Gilded Age. We also designed two permanent “museums within the museum,” the first devoted to local football legend Paul Brown and the second to the region’s innovators.
We recently created a new MassMu website, challenging ourselves to make a website as unique as the museum. It embodies a pop-culture aesthetic, with a fast-moving, split-screen ambient video that welcomes the visitor in an exciting, kaleidoscopic manner. Puns on the “Mu” portion of “MassMu” playfully engages them to continue their journey. Come to think of it, as fun and colorful as it happens to be, the Massillon Museum website is also a comprehensive source for rich historical content.
