PrognomiQ is transforming healthcare by enabling the early detection of complex diseases and needed a brand identity that communicated their cutting-edge science. When PrognomiQ approached XDS they only had a name. We created the PrognomiQ brand from the ground up – creating their first logo, style guide, website, collateral, and digital footprint.
Our work included the following:
•Competitive audit and colour analysis: We took a deep dive into the competition’s brands to make sure we created a brand that was unique and ownable.
•Logo development & style guide: Created PrognomiQ’s first logo, brand mark, and style guide that details how the brand should look and feel going forward.
•Brand collateral: Building off the style guide, we created PrognomiQ’s business cards, PowerPoint decks, and brochures.
•Website: We created a simple website to launch the brand that communicates Prognomiq’s mission of discovering innovative approaches to early disease detection that translate into transformative test products.
•HubSpot CRM: We installed and implemented a HubSpot CRM platform for data collection and marketing automation.
•Digital footprint: We helped PrognomiQ establish itself with all search engines and set up their initial social channels, along with social content to fill their feed.