The launch of Xumo marked a major milestone in the streaming landscape, uniting a next-generation suite of consumer devices, fast streaming services, and enterprise solutions under a single, unified brand. MOD was engaged to lead the development of Xumo’s digital presence: a scalable, accessible, and future-ready platform that clearly communicates the brand’s value to audiences ranging from everyday streamers to enterprise partners.

The engagement posed strategic and structural challenges: aligning stakeholders across marketing, product, UX, and enterprise leadership within a complex organization, while delivering a digital ecosystem that could support diverse needs and long-term growth.

MOD led competitive audits, stakeholder workshops, and iterative design sprints to develop a modular content strategy and performance-optimized UX. The final design was WCAG-compliant, with a focus on contrast, readability, and accessibility. Interactive and animated elements were integrated to elevate storytelling and deepen engagement.

The results were immediate and measurable. Post-launch, site traffic steadily increased across all major sections. SEO-driven structure led to a spike in organic visits, especially to high-interest areas like the TV marketing and Stream Box pages. Navigation efficiency was clear. 95% of homepage clicks occurred in top-level nav, with users easily accessing Account, Stream Now, and product pages.

Ultimately, Xumo.com delivers a user-first platform that’s beautiful, accessible, and built to scale positioning Xumo as a leader in a fast-evolving streaming ecosystem.

Additional Credits:
John Stanley
Alexandra DeAngelis
Kristin Foley
Hollie Mershon
Natalie Salla
Chris Johnson
Melissa Gabriele
Ajax Abernathy
Kiki Olmedo