Deutsch Kerrigan has been a leader in civil and defense litigation in the US Gulf region for nearly a century. The firm needed a new website with modern design and industry-leading technology to help communicate its high-end service and progressive culture. The website needed to include the latest tools and tech for both firm-wide and attorney-level business development.
Highlights of the new Deutsch Kerrigan website include:
- Dynamic Content Teasing. The website includes “dynamic content teasing,” an innovative feature that helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or set to “automatic mode,” which uses a proprietary algorithm to suggest related content.
- Person and Practice Microsites. Microsites essentially are small customizable websites that fit seamlessly within the firm’s overall website. Microsites maximize engagement by allowing visitors to read the full text of a lawyer’s content (e.g., articles, news, blog posts, and case studies) from within the service area page or bio, instead of redirecting them to other sections of the site.
- ReactJS. The website was built using a cutting-edge web technology called ReactJS, making it one of the world’s most advanced law firm websites. ReactJS is a front-end technology that allows for lightning-fast page loads, elegant page transitions, improved security, and much more.
- ADA compliance. The website was designed and built to be compliant with the Americans with Disabilities Act (ADA). For example, the website has been optimized for screen-readers (used by the seeing impaired) and is fully navigable via keyboard (for people with motor disabilities).
