Vinoartis is a specialized Croatian retailer for enology, viticulture and cellar equipment, based in Višnjan, Istra. Lloyds Digital designed and built a full-featured, multilingual e-commerce platform for the brand, unifying a highly technical, wide-ranging product catalog with a real-time connection to the client’s existing ERP system.
The webshop offers a broad, specialized catalog spanning laboratory equipment, vineyard and olive-growing tools, fertilizers, plant protection and machinery, all organized through clear category navigation. Detailed product pages with technical specification PDFs, video content and grouped variants keep the browsing experience clean despite the catalog’s size. For complex items unsuited to instant purchase, a dedicated request-a-quote flow lets customers submit inquiries directly.
The build centers on a real-time, bidirectional CMS-ERP integration, syncing pricing, stock, discounts, dimensions and variants directly to the storefront. Orders flow back to the ERP automatically, removing manual re-entry across systems. The platform also supports flexible promotions, installment card payments, location- and weight-based shipping, and full customer account management with VAT-compliant invoicing.
The result is an e-commerce platform designed around the real operations of a technical, B2B-leaning retailer, embracing the business’s complexity rather than stripping it down.
