Klara Marić is one of Istria’s most recognizable pasta brands, tracing its roots back to 1987, when the Marić family launched a small craft business to revive traditional homemade Istrian pasta. Lloyds Digital designed and built a new e-commerce platform for the brand, turning an outdated website into a modern digital sales channel while preserving the authenticity at the heart of its identity.

The site merges the character of a traditional pasta producer with the functionality of a contemporary webshop. Professional photography of the products and the local Istrian ambience reinforces brand authenticity, while a simple, intuitive structure lets users find what they need in a few clicks. The webshop has organized product categories, filtering and detailed descriptions, with live pricing, stock availability and delivery across Croatia. An About Us section tells the brand’s story from 1987 to today, and a dedicated Recipes section adds engagement beyond shopping.

Built on a Nuxt 3.0 (Vue.js) frontend hosted on Vercel, with a custom Laravel (PHP) CMS giving the client full control over content and pricing, the platform delivers high loading speed, SEO optimisation and long-term scalability.

The website reads as professional and original, helping position Klara Marić’s pasta as pasta made with soul and authenticity rather than an ordinary grocery product, ready to grow across domestic and international markets.