UMA Performance is a Swiss brand dedicated to enhancing the well-being of active, anxious, and aging dogs through high-quality, protein-rich supplements. R17 Ventures AG developed the brand’s Shopify website, creating a seamless direct-to-consumer experience that clearly communicates product benefits while guiding customers through purchase and subscription options. The website presents each supplement in an engaging, accessible way, highlighting nutritional benefits, recommended usage, and the brand’s commitment to purity and Swiss quality.
In addition to website development, R17 crafted the product packaging and conducted lifestyle product photography, ensuring a cohesive brand identity across digital and physical touchpoints. This visual storytelling reinforces the brand promise, showing pets thriving with UMA Performance supplements and making the benefits tangible for consumers.
The Shopify-built website also includes subscription functionality and promotional incentives, allowing pet owners to receive regular deliveries and enjoy first-time purchase discounts. Through intuitive navigation, strong calls to action, and visually rich content, the website encourages both engagement and conversion while reflecting the premium positioning of the brand.
