PB Swiss Tools collaborated with R17 Ventures AG to optimise their US Shopify store, focusing on conversion rate and full SEO implementation including technical SEO. The project featured extensive UX and SEO audits covering on-page optimisation, content improvements, and customer journey analysis. Strategic layout and SEO improvements, review integrations, product page updates, and custom coding enhanced site speed and user experience. The result was a significant increase in conversions and improved search engine rankings.
Season 16 Winner
Conversion Rate Optimisation
for PB Swiss Tools
For winners
Add the badge
Paste the code into your website, for example in the footer or on your awards page. The badge links to this winner page.
Download your social media image
A ready-made image with your project, category and season, to post with your announcement.
Browse Other Winners
The 20th Web Excellence Awards
Your project could be next
Enter your best work in the 20th Web Excellence Awards.
Deadline: December 11, 2026 31 days left











