When Excite Media came on board in August 2025, TRHC had virtually no organic search presence. A national B2B manufacturer competing against well-established international brands, it had a brand new website and zero rankings to its name. Ten months later, organic leads had grown from 2 to 20 per month, total sessions across all channels were up 162%, and the business was ranking for high-intent keywords it had never appeared for before, including “best pressure washer Australia” (900 searches/month) and “industrial pressure washer hire”. All of it was built from scratch through technical SEO, content, local search, and earned media, with no paid ads.