As WashU (Washington University in St. Louis) unveiled its refreshed brand, WashU Law saw an opportunity to revamp its website. The project came with a long list of goals: in addition to attracting prospective students and staff, it needed to promote the various programs and degrees, spotlight faculty expertise and accomplishments, and continue to uphold the school’s esteemed reputation. The new site blends bold but clear design with thoughtful storytelling, modern animation and a strategic technical structure for an experience that raises the bar for elite law schools around the country.