An established leader in the grocery and retail industry for nearly a century, Acosta partners with brands from Coca Cola to Kikkoman, and retailers like Costco and Whole Foods. But the company’s capabilities had expanded and the industry had evolved. Our agency transformed their website into a platform that explains their wide-ranging services while showcasing their forward-thinking approach.

We began using an existing brand element (the pixel logo mark) as a visual device and reimagined how to apply the color palette, shifting the emphasis from traditional red to a sophisticated plum. Site navigation options speak clients’ language and help clarify the impact each service can have. The structure is yet another demonstration of Acosta’s core promise of simplifying sales—simplifying the process of getting clients to where they want to go.

Quotes paired with headshots are used throughout the site to add social proof that feels personal, and thoughtfully sourced photos help visitors visualize themselves as Acosta clients.