Toschi Amarena approached QNY Creative for a web solution to roll out their Amarena Cherries product line. The website would echo the brand’s existing combination of tradition and sophistication alongside the simplicity of the Italian tradition. The result is a streamlined website that seamlessly brings the Amarena product line into the modern era of the American market.
The Amarena website features a vibrant yet minimalistic visual approach, showcasing the product line and Toschi’s storied history throughout the years since the company’s inception in 1945. The site opens with an animated product-focused hero section with Amarena cherries floating around the Amarena Heritage Jar. Showcasing the packaging and cherries simultaneously above the fold serves as an attention-grabbing introduction to the product that is new to many American customers. A curated collection of recipes draws the customer in by demonstrating creative use cases for Amarena cherries.
The new Toschi Amarena website effectively unveils the product’s unique properties to the American consumer market while modernizing the brand’s visual direction and upholding the historic legacy of this classic Italian product.
Creative Director: Ezio Burani
Digital Design Director: Dan King
Art Director: Ana Camero
Graphic Designers: Marija Schmitt, Ilya Volgin
Web Developer: Edison Jimenez
Project Management: Faith Igbinovia, Marijke Thielen
