SMG3 provides software that manages the use of mobile barcode-scanning devices. Their client base includes manufacturing, warehousing, transportation, and large retail companies that need to track their products through the distribution journey. In the healthcare sector, SMG3’s EDGE software improves data accuracy for nurses, resulting in improved patient outcomes.
The challenge was twofold: simplify the brand messaging and communicate that message via a high-impact website. Additional brand development included updated slide decks, tradeshow booths, and sales slicks in a cohesive brand overhaul.
The SMG3 website redesign success is in multiple layers.
Brand positioning: The new tagline “If you scan barcodes with mobile devices, you’ll love SMG3 EDGE”, captures the essence of the software’s functionality without overwhelming the website visitor with techno-babble. The hero image reinforces the target audience’s alignment while the site design strategically encourages visitors to scroll and answer the unspoken question—“What is SMG3 EDGE?”
A comment from the SMG3 Vice president reinforces the improvement: “I don’t think I’ve ever seen the SMG3 EDGE portrayed in writing this well before … .”
This website features more than clearly defined messaging and design. The technical performance represents significant improvements in speed, user interface, and experience over the prior website.
It also includes new functionality that has directly impacted efficiencies within SMG3. The careers module has a simple interface for the HR team to add new positions, and the website integrates seamlessly with the Salesforce app—streamlining the SMG3 hiring process.
Ocean 5‘s SMG3 Brand Refresh+Website Redesign & Development has transformed their online experience—into not just a pretty face, but a robust tool for business growth.
