The Synlait Swappa Bottle:
A Disruptive New Website

Synlait Milk Limited started to disrupt the repeat purchase category that milk falls into with their first direct-to-consumer product – The Synlait Swappa Bottle. We built an equally disruptive website to match.

Complete with QR Code functionality, dynamic map elements, and a full-spectrum CRM, the website encourages consumers to understand their sustainability journey while empowering the marketing team to start forming a data-driven view of their customers.