The General’s Going Places content hub transforms a sluggish blog into a dynamic, mobile-first destination for insurance insights and lifestyle content. Rebuilt by Berry Interesting Productions with WordPress’s Gutenberg Block Editor, the new site is faster, more accessible, and empowers The General’s marketing team to publish and adapt content in days, not weeks.
When The General’s content marketing team envisioned a destination that could educate, engage, and convert, Berry Interesting Productions helped bring that vision to life. Their Going Places site replaces a sluggish legacy blog with a high-performance WordPress content hub that delivers speed, accessibility, and brand cohesion across all digital touchpoints.
Built from the ground up on the Gutenberg Block Editor, the new site empowers The General’s marketing team to build landing pages in hours instead of weeks, freeing them from technical bottlenecks and enabling real-time campaign support. Mobile performance improved by more than 50%, accessibility scores reached industry-leading “green” benchmarks, and flexible page modules now let the team easily spin up SEO-optimized content and tailored campaign experiences.
Designed with a mobile-first mindset, Going Places highlights social media feeds and the Everyday Breaks program to meet users where they already spend their time – on their phones. Every design choice serves both the brand and the visitor, balancing technical excellence with approachability and fidelity to the brand.
For The General, this is no longer “just a blog”… it’s an engine for audience connection and conversion. And for Berry Interesting Productions, it’s proof that when marketing teams are empowered with the right digital tools and thoughtful support, they can move faster, work smarter, and truly go places.
