Strategic Redesign to Increase the Conversion Rate and Revenue

Branding teams and conversion rate optimization teams usually don’t get along. They have different goals and rarely see eye-to-eye. Every so often a company has teams that work well together. Maxi-Cosi and SiteTuners worked together to create a high-performing website that achieved both branding and conversion goals. This was accomplished by ensuring that all the stakeholders shared in the collaboration and that all points of view were considered important.