Corra, a leading digital experience agency, was contracted by HMTX, one of the world’s largest manufacturers of luxury vinyl tile, to help them go direct to consumer for the first time. The brief was simple: make vinyl flooring as sexy as fashion. The resulting website, shophmtx.com, takes inspiration from the angular nature of floors to provide an immersive parallax experience that engrosses the new consumer as they learn about HMTX‘s revolutionary approach.
