Rubio‘s delicious Baja-inspired food, fresh ingredients, signature dishes, and commitment to sustainability has contributed to it being a leader in the fast-casual dining scene on the west coast. Based in San Diego and with over 140 store locations, Rubio’s is the home of the Original Fish Tacos® and has fans all across Southern California.
The Rubio’s team approached CitrusBits to tackle their new mobile app and website redesign — specifically to design a better menu presentation, ordering and checkout flows, and overall user experience for guests — all with the goals of increasing sales, Rubio’s Rewards sign ups, and store visits.
Our recipe for success included a seamless user experience, a generous sprinkle of engaging features, an easier menu ordering process with great imagery of Rubio’s mouth-watering dishes, and a dash of beach vibes to bring the Rubio’s branding to life. The end result is a user-friendly experience with streamlined onboarding, simplified navigation, a clean and energetic UI, and new user flows for accessing and customizing menu options and personalized order history.
Rubio’s – Mobile App & Web Ordering Experience
Additional Credits:
Gabriella Chen
Kim Senn
Victor Garcia
Zaeem Zafar
Muhammad Khaliq
Muhammad Sohail
