Connected Kerb, one of the UK’s leading providers of electric vehicle charging infrastructure, was transitioning for high growth. Having secured an investment of £110 million, it was poised to deliver ‘game-changing’ on-street charging to all corners of the UK and beyond. It needed a website that would reflect its ambition – and – crucially – the seamless customer experiences users expect from leading players in this space.
Radley Yeldar worked at speed to deliver an MVP in little more than three months that would meet the brand’s ambitions while building a solid platform for future iterations. Agile methodologies helped us adapt to a new visual identity as it emerged, and a rapid but robust ‘discovery’ informed a cutting-edge site architecture. Once we’d validated this architecture through tree-testing with multiple audience groups, we were primed to explore a visual approach and prioritise MVP components.
We built the site on the latest Umbraco 11 CMS to provide a light, fast platform with huge scope for development and alignment with Connected Kerb’s growth plans. As well as bringing seamless experiences to all users, a flexible design system caters for reusability throughout the site and brings consistency to the mobile app. From products to charging-point locations, playful micro interactions position Connected Kerb as a dynamic, assured market leader. The site will continue to evolve but is already drawing in EV users as well as current and future partners.
Key highlights include:
- Striking a balance between visual impact and user-centric functionality to enhance the overall experience.
- Employing agile methodologies to swiftly deliver a Minimum Viable Product (MVP) in just over three months, ensuring rapid iteration and adaptation.
- Our UI toolkit serves as the cornerstone for consistency, underpinned by robust design principles to facilitate scalability.
- Bringing a new brand to life and successfully delivering its inaugural digital brand articulation.
