Cars are naturally filmed for wide screens, so presenting a whole vehicle in a vertical format calls for a different way of thinking. For the Chevy Equinox EV, TinBug Design Studios turned standard General Motors footage into an entirely new vertical edit, adding bold motion graphics, on-screen feature titles and a custom music composition. The result is a fast, energetic 30-second piece made for mobile screens and timed to quicken the pulse and spark the desire to own the car.
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