Automation.com serves over 140,000 unique automation professionals each month, establishing itself as the leading online content provider and the only dedicated electronic magazine for the automation industry.
As a sub-brand of the International Society of Automation (ISA), Automation.com aimed to unify its brand identity and enhance user experience. With a diverse user base that includes readers, members, sponsors, and advertisers, the challenge was to design and develop a platform that caters to multiple personas.
The website is crafted to deliver an immersive experience for all users, whether registered or not. It prioritizes user engagement by allowing seamless exploration of content across various topics, industries, and trending themes in automation. Featuring a robust taxonomy, powerful search capabilities, and dynamic content presentation, users can quickly find the information they seek. Additionally, advertising and sponsorships are strategically positioned based on relevance, ensuring that users receive valuable insights and opportunities at all times.
