Rice & Kendig‘s website presents a five-decade Louisiana personal injury firm, with over $156 million recovered for clients, through real case results and dollar amounts on the homepage rather than attorney credentials alone. The site is built around a “Family-First” positioning (direct attorney access rather than call centers), an interactive video chat that greets visitors on camera instead of a text bot, a fully bilingual English/Spanish experience, and local pages across 14+ Louisiana parishes.

Since the redesign launched, the site has contributed to a 537% increase in qualified leads and a 701% jump in conversion rate, with the redesign itself credited with a 57% conversion lift.