Season 14 Winner

Fred Hollows Foundation

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The Fred Hollows Foundation is a not-for-profit organisation working towards eliminating avoidable blindness globally and improving the health of Indigenous Australians. The lifeblood of the Fred Hollows Foundation is donations, which means its website is critical.. The money raised goes towards training doctors, nurses and healthcare workers, distributing antibiotics, funding much-needed medical equipment and facilities, and performing life-changing eye operations. The Foundation engaged Luminary for the implementation of a new CMS, a redesign of the site’s look and feel, a revised information architecture, and the development of a new donation flow.