Located in the largest city in NJ, Newark Downtown District is dedicated to revitalizing and energizing the special improvement district. The website now helps promote all of their special events and neatly organizes content into meaningful buckets. Large images and text help bring the energy level up and feature all of the wonderful work the “brand ambassadors” do each day. Built on WordPress, the website is managed by their internal marketing team and content aspect ratios kept consistent regardless of size for simplification’s sake. Now the site better reflects the energetic community.
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