The Marketing GP turned Maxim Business Advisors‘ digital presence from a conventional accounting website into a bold, human platform that reflects the firm’s strategic capability and energetic culture.

Built around the stages of business (set-up, growth, maturity and succession), the website helps SME owners quickly find advice relevant to where they are and where they want to go. Custom wave graphics, confident typography, candid team photography, video, client stories and a straight-talking tone set Maxim apart within a traditionally conservative sector, while clear navigation, integrated meeting bookings and HubSpot lead capture make it easy to take the next step.

In its first two months, the website saw increases of 168% in page views and 122% in active users, compared with the same period in the previous year.

The website is modern, responsive and conversion-focused, and feels unmistakably Maxim: smart, approachable and far from ordinary.