Elite Therapy Solutions, a physical and occupational therapy organization, owns and operates three distinct healthcare brands: Elite Integrated Therapy Centers, ETS Clinics, and Precision Rehabilitation with more than 26 clinics across three states. The organization struggled to develop and maintain consistency amongst its brands, causing internal confusion and operational inefficiencies for the marketing team.

To streamline their ecosystem, BBR established key brand strategies, messaging guidelines and visual standards for the organization as a whole, while customizing components as needed for each distinct brand. We developed new websites for both ETS Clinics and Precision Rehabilitation.

Key elements of the websites’ strategy included:

• The interactive “Where Is My Pain Coming From?” tool (identifying areas of pain and learning more about causes/symptoms/potential treatment modalities)
• Enhanced educational content regarding various therapy types and ailments (both for SEO value and improved user experience)
• A more streamlined user experience for various target audiences including current patients, new patients, referring physicians, and prospective employees
• An updated approach to featuring customer testimonials that meets HIPAA and other patient privacy and accessibility requirements