Citres is one of Italy’s leading canning companies, active in Verona since 1958, producing vegetables in oil and vinegar, giardiniere, ready-made sauces and spreadable creams. To stand out in a crowded market, Citres needed a digital identity built around a distinctive voice and a shopping experience that felt like more than an ordinary online store.
The project is built around Citres’ new brand payoff “Cook, Create, Share”, positioning Citres as a creative ally in the kitchen, the ingredient that turns simple dishes into something special. This concept became the storytelling thread of the entire site, expressed through a proprietary tone of voice, color and brand identity.
Rather than a standard e-commerce section, the Citres shop was designed as a digital flagship store: an immersive, user-centered environment inviting visitors to explore assortments, pack sizes, flavor variants and recipes, alongside the story of Citres’ “processing from fresh” method. Visitors can gift or stock up on tasting selections, while B2B customers can order the large formats typical of professional food service.
Brand storytelling and e-commerce are fully integrated, turning a historic Italian canning company into a creative, immersive destination that invites every visitor, chef or home cook, to express their own culinary creativity through Citres.
