“Industrialized construction” is a relatively new term describing the use of precision technology and lean production methods to fabricate building components with high accuracy and quality. With global implications, this type of construction is faster, cheaper, and more environmentally friendly than traditional construction. Firms all over the world are embracing this new concept for their facilities, from small trade contractors to global corporations.
ICG is a new brand whose website seamlessly integrates traditional construction principles into this relatively new concept of industrialized construction incorporating modern technology advancements. The new firm’s visual identity is a balance between the old and the new, creating a unique and engaging online presence. The color palette is a departure from industry norms, selected for its construction nostalgia and notable association with 2024-era high-tech firms, perfectly encapsulating ICG’s forward-thinking approach.
With a focus on modularity, animation, video, infographics, and custom photography, the website stands out in the industry against ICG competitors while effectively communicating ICG’s value proposition to potential clients. Clear and straightforward navigation allows users to find information quickly and easily while a responsive design ensures the same user experience across a variety of devices, from desktop computers to mobile phones and everything in between. The use of the new Wix Studio platform ensures the site is not only visually appealing and functional but also easy to maintain by the client team (who specializes in construction, not coding).
