Zero Gravity Marketing began working with Connecticut Stone when the stone supplier needed assistance with a total website redesign. One of our goals was to help Connecticut Stone focus more on marketing to trade professions (such as architects, designers, and masons) and add in wholesale elements, as much of their existing content was geared towards homeowners.
Since working with Zero Gravity, Connecticut Stone is seeing an improvement in sales and reaching customers in all different business areas (for example: trade, retail, homeowners, wholesale, and more). They are now using less print marketing and have focused their funds on proven areas of online marketing, including PPC, social, content, and video. They also have the highest ranking for industry-related keywords—and both organic and PPC traffic has increased. Because of the success of the Connecticut Stone website redesign, Zero Gravity Marketing built out a whole other web entity and digital marketing for their trademarked product, ThinStone™ and just won the bid for an ecomm focused product category buildout.
Designed by:
Creative Director, Katie Marrotte
