For almost 40 years, MyEdge has built the machines the world’s best skiers and hockey players train on.

Invented by a skier recovering from knee surgery, the lateral training machine went on to condition Olympic champions, NHL stars and over 70,000 athletes at home. Yet the brand’s online presence never quite matched the caliber of the people on its machines.

Quaandry gave it a home worthy of the name. Skier’s Edge and Hockey Edge, which once awkwardly shared a single website, became two equal brands under one new roof: MyEdge. A new identity, a new voice and a completely redesigned store treat choosing a training machine the way athletes treat training: with precision.

At its heart is a smart quiz that guides every visitor (competitive skier, hockey player, or someone rebuilding strength after an injury) to the exact machine configuration for them.

The result is a store as strong, fast and considered as the athletes it serves, where four decades of champions finally look the part.

Additional Credits:

> Mapa Barragán (Strategy, Creative Director)
> José Álvarez (Designer)
> Lindsey Parry (Logo Design. Marketing Director, MyEdge)
> Cole Schafer (Copywriter)
> Jake Hackman (Copywriter)
> Zain Akbari (Owner, MyEdge)
> Chris Johnson (General Manager, MyEdge)