Good George is a kiwi owned brewery in New Zealand that has won multiple awards for their craft beer and gin. Zyber identified that the Good George site needed a refresh to better present their brand, they are an exciting and provoking brand. Their old website did not reflect their essence. We recommended updating their theme as it was slowing down their site, impacting SEO & web performance negatively. We moved Good George to a new Shopify theme which increased conversion by 72%.