GMP Pharmaceuticals is a contract manufacturer headquartered in Sydney. They engaged G Squared to conduct an extensive web overhaul, to ensure their online presence adequately reflects the size & scale of the organisation. We developed rich media to ensure an immersive landing experience, showing their main Sydney facility throughout as well as a number of team members. We built the site using WordPress Multisite, to allow easy regional roll-out in multiple languages (they also launched the new site in New Zealand and Hong Kong). From a UI perspective, the site utilises the pill design from their logo throughout, bringing to life a more innovative & bespoke look & feel. From a UX perspective, we simplified the navigation and page architecture to better funnel users to their appropriate area/ The project has been a resounding success, with bounce rate down by over 10%, and conversions up 6%.
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