Clients in crisis need to quickly evaluate a consulting firm’s expertise before engaging them. But website bios often highlight vague roles and responsibilities rather than actual, lived experience.

For FTI Consulting’s Real-World Expertise campaign, Dog and Pony Studios built an intuitive digital microsite that lets clients discover FTI Consulting experts based on the specific challenges those experts have navigated while working at top organizations such as the FBI, CNN or NASA, to name just a few. With the tagline “Expertise earned in the real world. Impact delivered in yours.”, this scalable platform serves as a showcase of capabilities honed through crises and challenges at the highest levels and invites the user to imagine how this expert could actively solve their current situation.

Featuring more than 100 FTI Consulting professionals in a global rollout, this fresh approach builds extraordinary client trust before the first consult is even on the books.