CIBC Private Wealth US needed a world-class digital destination that expressed who they are and reflected the depth of the client experience they deliver. This was more than a website redesign. It was a reimagining of how CIBC Private Wealth US connects, grows and tells its story.
Dog and Pony Studios rearticulated the CIBC Private Wealth US brand story through a cohesive messaging architecture that connected the firm’s history, expertise and client promise. The studio designed an intuitive digital experience tailored to the needs, expectations and motivations of its varied audiences, while putting the firm’s greatest asset, its people, at the centre of the site.
The result is a platform that brings the CIBC Private Wealth US story to life, connecting the strength of the brand with the expertise of its advisors and the needs of the clients it serves. Built to evolve alongside the firm, the website can scale as thought leadership expands, business evolves and new opportunities to connect with clients emerge.
