Xemelgo is a software company that’s all about people. It sounds cliche, but they are the real deal. As an agency, RIPE ran them through branding exercises, dug deep, and got to the root of what makes Xemelgo special. All the pieces were there, but our challenge was to uncover the standout elements and build a branding platform that was genuinely them. It was an all around successful and enjoyable endeavor for all!