Eftsure helps businesses mitigate payment fraud by verifying banking and compliance data at scale. In search of a more flexible, maintainable platform that would better reflect its brand and business growth, Eftsure engaged Luminary to redevelop its website using designs provided by its internal team. The replatforming to Optimizely SaaS represents the first website in the APAC region to launch on this cloud-native headless CMS.
Eftsure’s previous website was no longer meeting the needs of its marketing and content teams. Built on WordPress, it suffered from slow performance, a confusing authoring experience, and limitations around localisation and workflow – all of which constrained the team’s ability to iterate and scale.
Luminary led the redevelopment and replatforming of the Eftsure website from WordPress to Optimizely SaaS. Built on a headless architecture with a WYSIWYG interface, the new platform enables Eftsure’s team to localise its website for different regions, in support of its global growth ambitions – all within a flexible, low-maintenance environment.
