Dr Anna Cantly (CEO of Eve Health) is a well-known Doctor leading the way in women’s healthcare, particularly for perimenopause, menopause, and pre-menstrual syndrome support. She aims to make women’s healthcare more accessible for everyone.
Research has highlighted that women’s health is an underrepresented area and healthcare sites in general tend to look cold and sterile. Eve Health takes the opposite approach, so warm and inviting complementary colours are used to promote a sense of warmth and safety.
The imagery used throughout the site incorporates curves, soft lines and scallop shapes which are reflective and recognisable as a nod to a woman’s shape and anatomy.
Overall, the look and feel of the brand and website is very feminine which is in contrast to the usual standards in the healthcare industry. It puts women at the forefront by creating a unique space that is inviting, and approachable, and also provides access to life-changing information and support.
