The team of directors at Create Fertility, an emerging brand with no digital presence, hoped to tie-in the launch of their clinic with a fully functional and user-friendly website. Our work included designing a website that would clearly convey their brand identity, deliver key information about their team and services, and make it easy to get in touch and book a consultation. Our design process was focused on being welcoming and warm, without having an overly medical feel, and making use of a varied colour palette that has a contemporary aesthetic while remaining professional. After designing, we also developed the website in-house, ensuring a sound technical profile and navigability to make it accessible for staff to use and patients to explore.