Bluewater Battery Logistics is a leading battery lifecycle management company with tens of millions of batteries managed to date. The company solves a range of issues associated with surplus new, used, end-of-life, and damaged batteries, particularly lithium-ion batteries. Bluewater purchases surplus batteries for reuse repurposes used batteries for second-life applications and recycles end-of-life batteries.
Seeking a digital transformation, Bluewater partnered with twentytwo & brand for a comprehensive website redesign that aligned with their commitment to safe and sustainable battery use. The redesign addressed a nonfunctional website, emphasizing a new-age, visually-driven approach to showcase industry leadership, expertise, and environmental stewardship.
The redesigned website reflects Bluewater’s identity through simplicity and consistency, incorporating the tagline “resale, reuse/repurpose, and recycle” to promote battery recycling’s positive impact on the planet. The design emphasizes value propositions like safety, compliance, and sustainable practices, appealing to a wide audience and highlighting their significant achievements in the battery reuse and recycling industry. By taking a strategic approach to this project, the twentytwo & brand team helped position Bluewater as a leader in the battery management industry, attracting partners and contributing to solving today’s environmental challenges.
