The transformation of Visions Design‘s old website was a strategic decision driven by the need for a more impactful online presence. The shift involved discarding flashy videos in favour of a sleek and contemporary design, focusing on simplicity and sophistication.
The new website prioritises consistency in every visual and textual element to reflect our brand identity and values. By streamlining content and embracing a minimalist approach, we aimed to let our work speak for itself. The results have been significant, with a 65% increase in engagement and a 5% rise in conversion rates. The success of the redesigned website is attributed to a carefully executed vision centred on simplicity, modernity, and user-friendly functionality.
