As the world’s largest organisation working to protect children, UNICEF is one of the most universally recognised charities. UNICEF’s mission is to help children survive, thrive and fulfil their potential, from early childhood through to adolescence. The organisation’s digital assets play an important role in achieving this mission – especially as donor activity shifts increasingly online. With an ageing website that was doing little to establish its uniquely Australian positioning, UNICEF Australia approached Luminary to help redevelop its site.
