More than a new look. A new way in.

The University at Buffalo Graduate School of Education had a powerful mission, but its website buried that story under layers of pages, clicks, and institutional complexity. We reimagined the web experience to put clarity, storytelling, and human connection at the center.

By streamlining information architecture, eliminating low-value content, and rewriting every pathway with prospective students in mind, we transformed the site into a clear, welcoming entry point for graduate recruitment. A custom analytics framework ties engagement directly to recruitment goals, ensuring the experience performs as effectively as it inspires.

The result is a human-centered, high-performing website that helps students see themselves at UB GSE and confidently take the next step.