Kanopi Studios redesigned the homepage for Trout Unlimited, a non-profit conservation organization that protects and restores cold-water rivers and streams for trout and salmon across North America. The redesign addressed a content-heavy, hard-to-navigate homepage by reorganizing it into a clearer, more scannable layout.
The project included four key improvements: streamlined navigation, stronger calls to action, faster access to local chapter information, and clearer pathways to conservation updates, events, membership and donations.
Kanopi’s process began with discovery and UX strategy work, including analytics review, user surveys, stakeholder workshops and a content audit. These findings directly informed the new homepage structure.
The new homepage makes it easier for Trout Unlimited’s audience to find information, understand the organization’s conservation impact and take action.
