The University of Rochester has successfully launched a refreshed clinical website, characterized by thoughtful and visually appealing design. The creation of this new digital platform involved a complete reimagining of the previous patient experience using a holistic approach, encompassing strategy, design, and development processes. A core focus throughout was the alignment with consumer needs, ensuring that the website resonates effectively with its target audience. Additionally, a priority was placed on upholding the highest standards of user experience, accessibility, usability, and brand consistency. The result is a website that not only delivers on aesthetic appeal but also provides a seamless and intuitive browsing experience reflective of URMC’s rich values and lofty goals as a premier academic medical center.
