My Left Foot partnered with construction industry leader Stubbe’s to execute a complete digital transformation of stubbes.com. The goal was to create a user-friendly, visually compelling, and SEO-optimized website that effectively showcases their vast range of products and services.
The project centred on elevating the user experience and unifying the Stubbe’s brand family. We developed a cohesive design system to bring consistency to the parent brand and its numerous sub-brands. The new WordPress site features immersive product showcases, highlights company culture and values, and integrates sophisticated lead generation tools. Key features include:
- A unified design system for brand consistency.
- Dedicated product and service landing pages with rich media.
- Full compliance with AODA WCAG 2.2, Level AA accessibility standards.
- The site serves as a central hub for corporate identity, featuring dedicated sections for company culture, deeply held values, and philanthropic initiatives.
The redesigned platform has had a significant impact, strengthening Stubbe’s digital presence and aligning the site with core business objectives. Success was measured by improved user engagement, increased lead generation through form submissions and content downloads, and higher organic search rankings. This project transformed stubbes.com into a powerful business development tool, cementing the company’s position as a digital leader in its field.
