Making steel garden edging, retainers and planters, Straightcurve has global reach and, therefore, needed Rock Agency to create a multi-site that could support their e-commerce objective of generating global sales. The sub-sites have been built to talk to each other through Google Sheets, which manages and pushes different content to different regions. Beyond our design and development work, we’ve made a site that’s accessible across five regions – Australia, US, UK, Norway and the Netherlands. Each sub-site has been professionally copy-written – no clunky auto-translate – to accurately capture the brand’s tone of voice in each language. The site is easy to navigate, provides a clear UX with a very low load time and captures the essence of an e-commerce payment portal, all without lagging.
