The City of Staunton Economic Development website redesign transformed a rigid, template-driven platform into a strategic digital asset built to attract and inform business decision-makers.

The previous site, hosted on a legacy government system, limited the City’s ability to present content effectively and made updates difficult. As a result, key audiences such as site selectors, developers, and business owners faced a fragmented experience that did not reflect Staunton’s growth or opportunities.

This redesign focused on aligning the website with how economic development audiences actually research and evaluate locations. A fully custom design replaced restrictive templates, allowing content to be structured intentionally around user needs. Clear pathways guide visitors to critical information, including available properties, community assets, and economic data.

A major enhancement was the integration of the Virginia Scan property database directly into the site, eliminating the need for users to leave the experience to search for opportunities. This keeps prospective investors engaged and reduces friction in the decision-making process.

The new platform also streamlines content management, enabling City staff to easily update information without technical barriers. Combined with unified hosting and support, the City now has a reliable, scalable system that reduces internal burden and ensures long-term sustainability.

The result is a modern, user-centered website that positions Staunton as a competitive, forward-looking community and turns its digital presence into an active driver of economic development.