A division of the Rutherford County Chamber of Commerce, Rutherford Works strategically works to maintain and grow its Middle Tennessee community’s economy by bringing together the interests of both the public and private sectors. The main focus of the website design, then, was to showcase the already-beaming lifestyle, economic, and workforce opportunities that exist in Rutherford County.
By enhancing the original color scheme, Horton Group instantly made Rutherford Works more vibrant and fun, with the goal of appealing to a younger target demographic. Engaging infographics of impressive county data, a map showing proximity to Nashville, and resident testimonials highlight the many reasons to relocate to Rutherford County and grow with the community.
With the target audience in-mind, special attention was also given to user navigation to ensure that information is easy to find. Specifically, the “What Fuels Rutherford” section of the homepage draws-in the user based on the ways they are looking to engage with the community, whether as a resident, student, institution, or business.