Working with Regal to evolve their brand and design their entire new brand world, including their website was an incredible challenge, and equally rewarding. For Regal to recognise that it was time for a brand evolution is credit to them and is testament to their entrepreneurial spirit. Brand evolutions shouldn’t be taken lightly, and require a huge team effort, which this has been from day one, all the way through to launch.
Regal’s new website needed to be a home to them and all of their new 5 sub brands, Regal London, Regal Students, Regal Workspace, Regal Construction & Regal Academies. Their website needs to work incredibly hard to services a very diverse pool of audiences, everything from businesses, investors, councils, homeowners and home buyers, students and employees; not only within the UK but also across the globe. The website is used as a marketing tool, a sales tool, a recruitment tool and a portfolio, so it was no small task ensuring that all of that functionality was built in whilst making it all look stunning, telling stories with fantastic usability. Regal’s new brand world and website sets them up for continued growth, is a true representation of their inspiring people and business. It’s been a pleasure to be able to support Regal on this incredible journey, we’re looking forward to playing a key role in their continued success.
