With a new generation of leadership taking the helm, Blackney Hayes needed a brand that reflected their bold, collaborative approach and positioned them to compete nationally while respecting the firm’s roots.
We developed a brand strategy that positioned Blackney Hayes as a firm committed to honest, transparent communication and thoughtful design solutions. The brand idea “Uncompromisingly Candid” emerged from Blackney Haye’s open, honest approach. They don’t just design; they listen, collaborate, and deliver thoughtful design solutions that push boundaries without compromising constraints. We created new brand messaging and a fresh visual identity that brought this authenticity to the forefront.
Then we created a new website. We focused on showcasing Blackney Hayes’ collaborative process, robust case studies, and deep understanding of their markets through thought leadership. The site structure prioritizes usability, with filterable project portfolios, market-specific landing pages, and clear pathways for prospective clients to start a project. By combining strategic content with an intuitive design, the new web design positions Blackney Hayes as a trusted partner for clients across industries.
